
Welcome to The Secret Brow Club Training Academy, founded by visionary Chelise Howells! Over a decade ago, she saw a gap in the West Midlands for a dedicated Brow Bar and Training Academy. With 12+ years of hands-on experience, she set out to create a high-end, exclusive training experience.
Chelise didn’t stop at education—she developed her own product line, used throughout your training for a fully bespoke learning experience. Her passion for excellence extends from training to the tools you’ll use, ensuring you’re set up for success.
Her mission? To see every student thrive and build a successful beauty business. Today, The Secret Brow Club Academy is a vibrant hub, inspiring and supporting future beauty professionals.

GLOBAL EXPANSION
Our founder’s passion for beauty education extends far beyond the UK. Chelise has hosted masterclasses and training events worldwide, from large group sessions to intimate workshops. Her dynamic approach and expertise have captivated audiences globally, solidifying her as a leader in brow and lash artistry.
One of her proudest achievements - Launching a self-funded apprenticeship scheme for school leavers — giving passionate young people direct access to accredited beauty education, business mentoring, and a clear path into the industry, completely funded by The Secret Brow Club.
THIS ISN'T JUST ABOUT BROWS, IT'S ABOUT BUILDING FUTURES
✔️ Learn from A real industry pro WHO has built a 6 figure beauty businesses from scratch.
✔️ Get certified with ABT-accredited qualifications recognised across the UK.
✔️ Choose to train with our fully professional product range, created by Chelise, for working beauticians.
✔️ Learn your way, from in-house or online learning — with 12 months of ongoing mentorship and support.
✔️ Become part of a supportive, success-driven community that lifts you as you grow.
✔️ Enjoy a 20% lifetime discount across our professional product collection.
Whether you're just starting out or ready to expand., The Secret Brow Club Academy offers more than education — it offers transformation.
Join us, and build the beauty business of your dreams.